Data Monetization represents the strategic, high-margin, and scalable core business area of the Cloud Technologies Group. This segment includes the sale of internet user data, which is leveraged in online advertising. It serves as the primary driver of the Group’s revenue growth and, due to its high margin profile, plays a crucial role in Cloud Technologies’ financial performance.

The key buyers of our data are data distribution platforms and programmatic advertising platforms – Demand-Side Platforms (DSPs) – used by advertisers worldwide. The United States remains the most important market for the Cloud Technologies Group.