An activity including among others, precisely targeted online data-driven campaigns, brokering, research & development activities and acquiring data about internet users.
Main consumers of data consulting are advertising agencies and direct clients, primarily from the B2C segment.
- Advertising agencies - act as an intermediary between the entity who commission a campaign (direct client) and the entity who conducts a campaign (the Group). The Group bills a specific agency usually in a monthly period. For conducting campaigns and increasing the efficiency, the Group uses data about Internet users behavior, which is collected and processed by the Group.
- Direct clients - companies from various industries, mostly from B2C segment. A type of marketing campaigns conducted for direct clients is quite similar to campaigns conducted for agencies. Although, the lack of intermediary enables the Group to build a direct relationship with the client and potentially achieve a higher margin. Direct clients are usually billed in a monthly period.