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Data consulting

D

A service-based activity conducted with the use of anonymous data about Internet users and proprietary DMP technology. Services include precisely targeted online campaigns in particular. Main consumers of data consulting are advertising agencies and direct clients, mainly from the B2C segment.

Main consumers of data consulting are advertising agencies and direct clients, primarily from the B2C segment.

  • Advertising agencies - act as an intermediary between the entity who commission a campaign (direct client) and the entity who conducts a campaign (the Group). The Group bills a specific agency usually in a monthly period. For conducting campaigns and increasing the efficiency, the Group uses anonymous data about Internet users behavior, which is collected and processed by the Group.
  • Direct clients - companies from various industries, mostly from B2C segment. A type of marketing campaigns conducted for direct clients is quite similar to campaigns conducted for agencies. Although, the lack of intermediary enables the Group to build a direct relationship with the client and potentially achieve a higher margin. Direct clients are usually billed in a monthly period. For conducting campaigns and increasing the efficiency, the Group uses anonymous data about Internet users behavior, which is collected and processed by the Group. Historically and currently sales to those groups are reported in the Data Services segment.
See other segments
Data enrichment
Data acquisition

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